Film Imaging

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American Film Studios Clash With China Over New Tax

China is directly taxing ticket revenue headed to U.S. studios, rather than taxing the funds shared by companies and Chinese theaters. Read More

The Andy Roddick Foundation (AFR) believes talent is universal but opportunity is not, which is why the nonprofit's goal is to provide all children with a support system that gives them hope for a brighter future. To achieve this goal, ARF has raised more than $10 million since inception to fund programs improving the daily lives of thousands of children. While ARF runs and supports programs that enhance educational and economic opportunities for thousands of children throughout the United States, the nonprofit is headquartered in the city Andy Roddick calls home: Austin, Texas. To help increase awareness and support for its local initiatives, AFR turned to Austin based production company The Delivery Men to create the "This Is" promotional film for its 2012 Andy Roddick Foundation Gala in Austin. Read More

Feature:

Sweet Sadie Helps Disney Theatrical Productions Commemorate "The Lion King's" 15th Anniversary

A call was heard in New York that echoed around the world" was the emotional theme of a video produced by Sweet Sadie, Inc. for Disney Theatrical Productions commemorating the 15th anniversary of "The Lion King's" debut on Broadway. Disney provided the studio with a massive trove of stills and videos tracing the far-flung 15-year history of the show from which to draw. Employing After Effects, the Sweet Sadie team set about to bring this material to life by animating cast and crew images against new backgrounds, such as show set photography and crowd scenes complete with flash bulbs popping. 2.5D techniques were used to "cut out" foregrounds from backgrounds to stunning effect. Read More

Feature:

The Art of the Trailer: Two Years in 30 Seconds

The trailer plays a major role in the marketing and ultimate success of a feature motion picture. This on-screen advertisement is so engrained in popular culture that most of the time it is taken for granted by movie goers. But industry marketing veterans know the trailer is the first and last chance to create a lasting impression on an audience. Most trailers range in length between 30 seconds and two minutes. It's within that short time span that the viewer will pick up on hundreds of cues about the movie. In the blink of an eye he will determine the genre, the gist of the story, the aesthetic and level of production. By the end of the trailer the viewer might well determine the fate of the movie. Is it a must-see or to-be-avoided? Read More

Project Profile:

DaVinci Resolve Provides Color Correction for Short Horror Film 'Dead Man's Lake'

When colorist Patrick Inhofer was first contacted by the filmmakers for the short film horror anthology website BloodyCuts.co.uk, he knew right away that he wanted to be involved. The Bloody Cuts team shares a love and passion for horror films and has presented the anthology online as a free web series. As an accomplished colorist, and the founder of the website Tao of Color Grading.com, Patrick realized that he could put his professional skills to work, both by grading their films and by using them to teach aspiring colorists how to grade using the latest developments in color correction. Read More

Project Profile:

DaVinci Resolve 'Elementary' in Color Grading Hit CBS Crime Solving Television Show

While it may take Sherlock Holmes and Dr. Watson just 60 minutes to crack a case on an episode of the hit CBS television show "Elementary," Tony D'Amore can do it in less. As the Senior Colorist at LA based post house Encore and lead colorist for the wildly popular series, Tony is responsible for color correction and grading the weekly show, and he relies on DaVinci Resolve color correction software. Read More

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DIGITAL MEDIA ONLINE BLOGS

Probell Films` real horror

Probell Films is known for their indie films, especially in the (B) Horror genre. Although Maureen "Mo" Whelan and crew are already working on t Read More

NAB 2013: Cineware

http://www.youtube.com/watch?v=j_DwaeZEJH0 Time for 3D and 2D again. Read More

NAB 2013: Digieffects for FinalCutPro and more

If you're looking for some of DE's theme-based plugins all in one package, you've got it. Phenomena is only $99. All editors can get Read More

NAB 2013: AJA new drivers support Adobe

Are you going to NAB? If so, you're definitely a video professional. If you're a video pro, then you definitely know about AJA' Read More

NAB 2013: MAXON`s CINEWARE

MAXON , leading developer of professional 3D modeling, painting, animation and rendering solutions, today revealed the first step in its strategic Read More

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