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Recently, this PSA generated further awareness when Damon and Adrian Grenier, along with HBO's "Entourage" cast member Jeremy Piven, teamed up to create a parody of the spot. (On a recent episode of "Entourage," special guest star Damon is seen interacting with members of the series, and discussing his ONEXONE charity, even chiding the "Vince" character (played by Grenier) about not having contributed enough money to the cause.)
Marc Joubert, president of the ONEXONE Foundation, said, "We are so proud of the PSA created with Buster. They did a brilliant job of communicating our message and the spirit of what ONEXONE is all about."
The web parody of the PSA can be seen here:
Adds Jonas Morganstein, Executive Producer/Executive Creative Director of Buster "When Skylar James first started working at ONEXONE I looked through the website and thought, This organization is fantastic - why haven't I ever heard of it before? That's a major problem for any charity - especially an organization that functions as the fundraising arm for multiple children's charities worldwide. After talking with Skylar and Marc, it was clear that this organization needed an anthem spot to raise awareness about the charity and inspire viewers to check out the website to learn more."
The PSA spot opens with a healthy, nicely dressed child with her mom. The child holds up a sign, "I'M LUCKY." The scene then cuts to many children that are not as lucky, holding up signs, "NO FOOD," "NO WATER," "NO SCHOOL," "NO FUTURE." At that point, inspirational music kicks in (via a track donated by the band Snow Patrol) and the viewer sees children holding signs that now read "WHEN I GROW UP," "I WILL CHANGE," "THE WORLD" - determined to make the world a better place for future children. The spot wraps up with Matt Damon's appearance, as he holds up a sign with the web address ONEXONE.ORG, inviting viewers to log on and become part of the solution.
BUSTER CREDITS:
Executive Producer / Chief Creative Director: Jonas Morganstein
Producer: Mickey Briggs
Art Director / Director: Vincent Ruiz-Abogado
ABOUT BUSTER:
Buster is a division of the LA-based advertising agency Stun Creative, helmed by co-presidents Mark Feldstein and Brad Roth. Buster is a conceptual design studio specializing in original animated content for the advertising and broadcast industries. Led by Executive Creative Director Jonas Morganstein, Buster provides its clients with a one-stop solution, by developing and delivering dynamic ideas driven by innovative imagery that always tells a story. Buster specializes in design and animation for TV commercials, TV show opens and network packages. For more info: www.busterdesign.tv
ABOUT STUN CREATIVE:
Launched in 2000 by co-presidents Mark Feldstein and Brad Roth, Stun Creative is an award winning, Los Angeles-based advertising agency and production company that specializes in writing, directing and producing spots and campaigns for cable and broadcast networks as well as the major studios.
Stun also boasts a motion graphics design and animation studio, Buster, that creates show opens, promo packages, and consumer brand advertising. Stun's clients include TBS, TNT, FX, Bravo, ABC, E!, Discovery Channel, Sundance Channel, 20th Television, to name a few. Stun Creative is located at 5757 Wilshire Blvd, Suite # 600, LA, CA, 90036. The phone is 323/460-4035 and the web is www.stuncreative.com
ABOUT ONEXONE:
The ONEXONE Foundation focuses on the five sectors that the foundation believes create the totality of a child's overall well-being. These include water, hunger, healthcare, education and play. The organization endeavors to improve the health, wellness and vitality of the world's children, one by one. For more information, please visit: www.onexoneusa.org
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