Features:
ASSIMILATE Congratulates Post-Production Artists for Their Work on Films at Sundance 2017 At the Sundance Film Festival 2017 in Park City, Utah (January 19 - 29), the roster includes filmmakers whose post-production companies used ASSIMILATE's SCRATCH(r) post-production tools in their digital workflows. ASSIMILATE is extremely pleased to congratulate its customers for their creativity and artistry in the following films and documentaries in the following Sundance categories. ...Read More »
Action Cams By David Hague No doubt there were a lot of so called "Action Cams" in Chrissy stockings this year or under the tree. These are bound to be one of the hottest items around, as they do a far better job than the humble smartphone for taking video of such pastimes as skateboarding, skiing, mountain bike riding, surfing, fishing or any of a few hundred other fun things. But while in general action cams are easy to use, to get the very best footage - like the really good stuff you see on YouTube, Facebook and Vimeo etc - there are some things you can do to improve your shooting out of sight! ...Read More »
New Sharp Strategic Technology Alliance Resource (STAR) member PNY Technologies Joins Forces with Sharp at 2016 NAB Show NY The 2016 NAB Show New York, hosted by the National Association of Broadcasters at the Jacob Javits Center, is the largest media, entertainment and technology convention on the East Coast. The event, held from November 9 - 10, had the most attendees ever with more than 15,000. This year, an alliance between Sharp and new Sharp Strategic Technology Alliance Resource (STAR) program member PNY Technologies Inc. wowed the crowd ...Read More »
Training with Professional Athletes Most professional athletes have made the long and often arduous journey from the local to the national to the international levels. And whether it's an individual athlete or a team of athletes, along the way many have had the support of their families, friends and coaches, who know their struggles, triumphs and stories the best. While these stories aren't always the most glamourous, they are full of hard work and determination and can serve as inspiration. ...Read More »
PNY's Partner, NextComputing, Showcases Portable Professional VR Development Solution at CES Global Press Event NextComputing will present its deployable virtual reality development solution at the Gigabyte(tm) CES pre-show Global Press Event, January 4, 2017, at Caesar's Palace in Las Vegas. This solution combines the power and flexibility of NextComputing's Radius Edge portable workstation computer with a Gigabyte motherboard, NVIDIA(r) Quadro(r) VR-Ready graphics, and professional VR applications such as Assimilate SCRATCH VR and Autodesk LIVE. Visitors will be able to experience these solutions at the Global Press Event on the Oculus Rift HMD. This combination of VR technology enables media producers and virtual design & construction professionals to develop virtual content with minimal setup, and provides the performance needed to step inside their design and better communicate their vision. ...Read More »
Content Insider #500 - Tomorrow's Entertainment By Miles Weston Every year folks peek behind the curtain and tell you what stuff is going to take place next year and what technologies/products are going to succeed...and fail. Jeezz might as well skip the year. Not me. Nope I want to give you an idea of what the tomorrow way out there is going to look like 25 years from now, specifically entertainment. That way if you make money in the industry you can speed up or adjust your course to be ready to succeed in a big way. If you're just an entertainment consumer then you can prepare yourself for how good things are going to be. If I'm a little wrong come back in 25 years and I'll graciously accept your gottcha comment. If you ignore my crystal ball projections do it at your own peril! ...Read More »
Templestone Productions Shoots Candlelit Concerts for Music Documentary with Micro Studio Camera 4K At Dallas based Templestone Productions, Brad Ballew's main goal is to help his clients tell their story. He recently had the opportunity to shoot a unique concert series for a music documentary featuring the Irish choral group AnĂșna. The group sings a cappella arrangements of traditional and ancient texts from around the world. To keep the quality of his shooting high but his travel kit light, Brad purchased Blackmagic Design's Micro Studio Camera 4K. ...Read More »
Animal Creates the Haunting Light of Echo Torch in SCRATCH It's clear that creative genius is at work in "Echo Torch," a visually stunning, twenty-minute short, a co-venture of by Chris Preksta of Mercury Man Pictures, Animal, and Steel Town Entertainment. "Echo Torch" tells the story of a photographer who creates an electrical torch that reveals a hidden world layered upon on our own. It's filled with revelations of the past, beautiful spirits, strange creatures, and dangerous phantoms. ...Read More »
Blackmagic Design Helps Make Vancouver Fashion Week's Runway a Front Row Experience with Immersive 360 Video Streaming The pairing of fashion and technology is becoming more commonplace, especially where 360 degree video is concerned. Picking up on the latest trend, the Vancouver Fashion Week event organizers had seen the success of the New York Fashion Week 360 video stream and hired Canadian-based virtual reality (VR) experts Time Technologies to stylize a 360 video plan for their upcoming 2017 Spring/Summer event. ...Read More »
Content Insider #496 - VR Progress By Miles Weston VR film work - educational, documentary, entertainment and even marketing - has grown faster than the pioneers expected and it's only getting better and more exciting. All of the tools are getting better, faster, less expensive faster than industry forecasters predicted. Try even the basic (cheap) tools and you'll understand why once you watch it you want more. The good shooters and producers are delivering for the immersion hungry audience and learning that while it's great it doesn't meet everyone's needs the same way. The VR filmmakers are more than just creative in what they deliver, they're creative in how they get from concept to something you can don an HMD and enjoy. They're doing a lot of work-around activity to satisfy an increasingly sophisticated audience. ...Read More »
Pietro Villani Uses Blackmagic Production Camera 4K To Capture "Like Cotton Twines" "Like Cotton Twines" is an independent feature film that follows Micah, an American volunteer who goes to Ghana to teach and experience his mother's homeland. Micah teaches at a school in a village where he meets Tuigi, a smart 14-year-old student. Tuigi's fate is changed when her family must atone for an accident committed by her father and by custom she must abandon her education and become a Trokosi, a religious sex slave. Directed and written by Leila Djansi, "Like Cotton Twines" explores how Micah fights against the tribal culture to try and save Tuigi. ...Read More »
Content Insider #494 - VR Film Work By Miles Weston Shooting, producing a VR film sounds terribly romantic. Heck filmmaking itself sounds like a whale of a lot of fun rubbing elbows with studio bigwigs, stars, living the fast life...what could be a better way of making a fab living? Ask most filmmakers and they'd probably say just about anything would be more "fun" because it's a lot of work juggling everything to educate, entertain your audience. VR film production is even worse because you're venturing into a totally new area where the viewer suddenly is part of the action and if you think actors are unpredictable viewers are worse. And there's no safety net because it's a new frontier. Hard, exciting but talented people are mastering the new arena for people to enjoy. ...Read More »
DP Vance Burberry Captures the Darkness and Light of Infidelity and Reconciliation How does one go from working in theater in Australia, to working as a lighting designer for national U.S. rock concert tours, to working as an electrician on film sets, to becoming a successful DP having shot music videos for Guns N' Roses, Pearl Jam, Santana, Coldplay, Brad Paisley and more? For DP Vance Burberry, it was a natural progression. While Vance now shoots a variety of projects, including commercials, short films, feature films and documentaries, music videos hold a special place for him given his history in the music business. It's why he said yes, when his good friend and director Jessie Hill approached him to DP Australian alternative pop singer-songwriter and producer Jarryd James' music video for his song "1000x" ft. Broods. ...Read More »
Content Insider #493 - VR Filmmaking By Miles Weston After a bumpy start VR filmmaking is starting to move forward. The craftspersons have and continue to do a lot of testing and refinement to find out what works, what doesn't and why. Along the way they're getting a lot of help from camera, system and tool producers to deliver consumers can immerse themselves in and enjoy again and again. The costs are already coming down as more and more filmmakers work with the new medium. Momentum is building and it's needed if HMD and solution producers are to sell the volumes we need to deem it a success. The good stuff is really good. The rest...not so much. ...Read More »
Content Insider #492 - SMPTE Power Play By Miles Weston SMPTE may hold it's technical conference in Hollywood but it's not about the glamour (ok maybe a little) it's all about making better stuff that will entertain you and others. All the good tools are in the cloud to keep costs under control more people are working in the cloud and storing content there - especially for backup of the backup and archiving. VR is now on everyone's to-do list but no one is overpromising. No one wants another '3D is the killer' message flying around. The people who are doing it seriously and well are doing it right and it's awesome. Computer, storage and HMD producers are waiting for the list of titles to grow. SMPTE just wants the standards to be fairly firm so the expectations and quality is what viewers expect. ...Read More »
There's a new Sheriff - err, a new Studio in town! Vista Studios is L.A.'s first studio built with a purpose, designed specifically for high tech 4k/UHD production. Nearly completed, the brand-new studio in Playa Vista/Silicon Beach, offers a convenient west side location. Vista Studios is a 30,000 sq. ft. technology campus that includes: 4 sound stages totaling 17,000 sq. ft., all are 4k ready and have complete production support. Vista Studios is located in the high-tech area of Playa Vista a.k.a. Silicon Beach, putting the studios close to many of L.A.'s most innovative tech and digital entertainment companies. The proximity to LAX is very convenient. ...Read More »
Content Insider #491 - IBC Wrap By Miles Weston AT&T wants to be a content player. They can read the writing on the wall, the world is going video and they don't want to be just another dumb pipe (they need to add value to what they do). If you're a big house like Times Warner you live in the cloud for your production and your distribution. If you're an independent filmmaker you keep your content in the storage device next to your desk and maybe use the cloud for 2nd or 3rd backup and work with the content distributors to monitize your material in their cloud. According to folks at IBC this year is that the challenge for everyone in the industry is to effectively reach the consuming public without overwhelming them. Remember teens millenials and Gen Zers have short attention spans. ...Read More »
Shareability Helps Spoken Word Artist Prince Ea Challenge the Education System Richard Williams, better known by his stage name Prince Ea, is an American rapper, spoken word artist, music video director and rights activist from St. Louis, Missouri. He's also a social media superstar with more than six million followers, hundreds of millions of views and climbing. With activism close to his heart, Prince Ea became the face of and collaborator on Neste's Pre-order the Future campaign. Neste is a Finnish energy company, and together with Prince Ea they are finding innovative solutions to create a cleaner and more sustainable future. The campaign highlights a few different areas of the future, including education, specifically how to shake up the old ways of education in order to create an efficient, effective and better way of learning. In creating a video for the campaign, Prince Ea turned to his friends at California-based social content studio Shareability. ...Read More »
Content Insider #489 - OTT, Crafty Strength By Miles Weston More devices, more screens means more opportunities for content owners to move more entertainment material to consumers. I don't have to tell you that the world of content is going OTT to folks by-passing traditional channels. Cable companies and networks are struggling to adjust to the new (young) creative viewer while still deliver predictable news/information/entertainment to older folks...and trying to make money on all of them for their advertisers and their bosses. It's tough to jump to the next level of media & entertainment when you're uncertain how you're going to turn a profit. But my kids could care less about the delivery folks profit as long as they get their content when they want it, where they want it, how they want it. ...Read More »
Pocket Cinema Camera and DaVinci Resolve Used on Panic At The Disco's "Don't Threaten Me With a Good Time" Music Video Panic at the Disco is on top of the music world with a massive worldwide tour supporting their album, "Death of a Bachelor," that debuted at number one on the Billboard charts. One of the most popular songs on the album is "Don't Threaten Me With a Good Time." The song's music video puts the band's lead singer, Brendon Urie, in some very uncomfortable situations after a night of drinking and dancing. Uncomfortable as in an "aliens/monsters are trying to eat me" type of situation. But what makes the video unique is that it is shot from the viewpoint of the attacking beast. Initially taking on the form of a human female, the video follows both Brendon and his attacker as they meet in a bar and dance through the night, .until the evening ends badly for Mr. Urie. ...Read More »
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