Features:
A Look "Behind-the-Scenes" of Immersive VR By Lou Wallace With 2016 being its breakout year, 360° VR productions are everywhere. And VR headsets - like Samsung GearVR, Google Cardboard, or Oculus Rift - are making it a quality, immersive experience. But what's going on "behind-the-scenes"? ASSIMILATE is at the forefront of supporting VR with its new SCRATCH VR Suite that includes all the post tools - conform, color grading, compositing, and finishing - to work in 360° media, and includes SCRATCH Play for playback and SCRATCH Web cloud-based collaboration and review tools that are automatically formatted for 360° viewing in VR headsets. Getting out in the field with customers, Lucas Wilson and Jeff Edson, CEO at ASSIMILATE talked with us about how they are responding to the VR market with its SCRATCH product line to offer creators the streamlined professional and powerful production and post-production tools that are needed to enhance and finalize the look-and-feel of VR content. ...Read More »
Building Mobile Trucks and Broadcasting on the Go With Valenti Vision Films and Blackmagic Design Valenti Vision Films, an independent film and television production company based in New Jersey, produces everything from movies and television shows to live sports and entertainment. Since 2011 Valenti Vision Films has created more than 600 hours of original programming for various television and Internet outlets, including ESPN3, NBC, ABC, NUVO, Comcast Networks, Ivy League Digital Network, PBS and more, for clients such as the FXFL, NCAA, PMTV, US Soccer, The Ivy League, and TV One. To provide his clients with the best quality, Joe Valenti of Valenti Vision Films has built two mobile, multi camera production trucks from the ground up. ...Read More »
Beyond Disabilities By Miles Weston It's easy to look at a youngster with a disability and feel sympathy but Colin Brown looked and saw something else...hope and happiness. The Aussie filmmaker wanted to show others in his country and around the world that the youngsters who took part in the McIntyre Centre equestrian program could use their abilities to be as normal as anyone. They bonded with the horses and enjoyed themselves during their time in the saddle like anyone else. Brown's film has helped spread the word on how people - even youngsters - can rise above obstacles and enjoy life. The film has helped attract volunteers and much needed funds to continue and expand the program. ...Read More »
Colorist Mark Todd Osborne Navigates a Child's Fantasy "Audi TT: Reality? Check." The recent national ad campaign for the Audi TT from MediaCom, the agency behind the concept, features the iconic sports car racing through rugged terrain and busy cities alike. The spot enters the mind of a child, and as he races his toy car around a track and imagines a full-throttle adventure of challenging terrain and jaw-dropping stunts, the Audi TT achieves it in real life. Mirroring the boy's movements, the spot cuts to real life shots of the Audi TT racing on the edges of cliffs, through dense forests of tall pines, around jagged boulders and hairpin turns, as well as through the nighttime streets of San Francisco, weaving through trollies, traffic and tractor trailers. ...Read More »
Eliminate Click Offs By Miles Weston Want to know why most people reject (click away) mobile device ads well Jim Courtright believes he has the solution that will keep viewers engaged. Most of the ads are shrunken bigger screen ads so they look, feel like nothing kids today want to watch. Courtright does short videos for clients that improve viewership and keep device users connected for better bottom line results. ...Read More »
Half of the Film By Miles Weston While you don't think about it much until it's too late the best films - those people watch and enjoy - are 50 percent video and 50 percent audio. A scary movie just isn't scary without the sound. A love story doesn't carry you away with it without audio. Woody Woodhall discusses how audio can improve the quality, impact of any film. ...Read More »
Real Virtual By Miles Weston Everyone is talking how exciting and challenging VR is going to be for filmmakers and the viewing public. Lewis Smithingham doesn't just talk about it...he does it. His work transports people to new places, new adventures, new opportunities they have wanted to experience but just didn't have the time or expertise to do before. He lives, shoots VR film content almost every day. ...Read More »
Content Insider #460 - Producing Dreams By Miles Weston I'm a slow learner. It dawned on my at NAB we differentiate between filmmakers and indie filmmakers. But when studios cut back to their content buying/selling/distribution core everyone in the industry (ok almost) is an independent. Shooter, production, post, audio, special effects, colorists, everything. And guess what...they're darn good at it. They do it with a desire to tell a story - audio and visual. They have developed one of the finest coopetive industries you can find anywhere - working to tell their story and helping others tell theirs. Gawd I love this industry! ...Read More »
Content Insider #458 - NAB Beauty By Miles Weston The M&E industry is in the middle of massive reinvention to meet people's increasing demands - 4K, HDR, VR and last but not least ATSC 3.0 (better pipe delivery). Not only is everyone trying to figure out how to make a buck on all of that good content they'll be determining how to get it to the video hungry consumer and still keep it safe enough to monitize. Cameras are going to be outstanding at this year's NAB, workflow is going to be better/faster. Drones will be swooping around giving us super views of the storyline. Audio tools are going to add impact and life to the films. And beyond the mundane business side of the industry VR (Virtual Reality) will put people in the very center of the action with immersive content. It's a great, challenging time to be in the industry. ...Read More »
Rivalry on the Ice There is almost no rivalry in professional sports that matches the intensity of one in the National Hockey League. It is not just team against team, but city against city competing against each other in rivalries that have been passed down through generations. Which is one of the reasons why the Winter Classic has become a huge success. Every year, the NHL highlights hockey the way it used to be played: Outside, open to the elements, and in front of thousands of screaming fans. All while featuring teams that have forged generations of bitter rivals. One of these heated rivalries is between the Montreal Canadiens and the Boston Bruins. These two teams are members of the "Original Six", the first professional hockey teams in the NHL, dating back to the beginning of the 20th century. ...Read More »
ASSIMILATE Announces New SCRATCH VR Suite, the Only End-to-End VR Toolset and Workflow In its continued support of all things VR, ASSIMILATE(r) announced today its new SCRATCH VR Suite, the only professional VR end-to-end workflow with an all-inclusive, real-time toolset for working naturally within a 360 environment -- dailies, conform, color grading, composting, finishing, and mastering in any format, any resolution. It's a complete and powerful virtual reality (VR) toolset that enables the highest level of quality and productivity, and it's affordable for everyone. The first public SCRATCH VR Suite demo will be at NAB 2016, the ASSIMILATE booth N8525 in the VR Pavilion, north hall. ...Read More »
Java Post's Caffeine Fueled Success Jack Tunnicliffe, Java Post founder and president, has lived the transition into digital, keeping his post production facility on the forefront of technology shifts and disruptions. "Java Post is 20 years old, but this is my 43rd year working in television," he said. "I started in television working at the CTV (Canadian TV) television network as a camera operator and eventually worked my way to a producer/director position doing live television, such as the Olympics. I also produced and directed television shows, documentaries and commercials, but my passion has always been the work done in post." ...Read More »
When Kids Ask to Borrow By Miles Weston Filmmaker Jim Courtwright developed a new business opportunity in producing short films for clients for today's mobile devices. But he found his son also liked some of his gear for his own work. His workflow station suddenly became a cluttered mess. ...Read More »
Field Storage By Miles Weston The most fragile period for content is from the time it leaves the camera and is being worked on in post production. Cirina Catania found an inexpensive solution to keeping storage from being damaged by the elements ...Read More »
Cinema Art Speeds Up the Golden Age of Mexican Movie Spanish speaking channels Cine Nostalgia and Cine Estelar program line up features a number of movie genres including comedy, classic western, drama and action from the '50s, '60s and '70s streamed in HD to the US market over cable platforms Direct TV, AT&T, Verizon and Cox. Cinema Arts, a Mexico-based production facility owned and by Vasallo Vision Group, has embarked on a sizeable film restoration project, with the aim of bringing Cine Nostalgia and Cine Estelar's 2000 plus Mexican 35mm Film classics to digital HD with unmatched quality and preservation. "It's not just about restoring a film," states Cinema Arts CEO Carlos Vasallo. "Our goal is to present the highest quality and be faithful to its artistic and historical work as envisioned by the original producers, directors, and screenwriters." ...Read More »
Content Insider #453 - VR Film By Miles Weston VR is in its early stages. It's something you marvel at when you experience it first hand. You're actually there - part of the game, taking a vacation in your easy chair, feeling the rush of breathtaking sport activities, traveling back in time and to the edges of the universe, exploring the inner workings of equipment. The potential is limited only by your imagination and filmmakers are rushing to take you there pushing the boundaries of entertainment, enjoyment, learning technology. Imagine how much storage is required...awesome! ...Read More »
ASSIMILATE Adds Support for Samsung GearVR Headset for SCRATCH Web VR In its continued support of all things VR, ASSIMILATE announced today it has added support for the affordable, high-quality Samsung GearVR headset, the ideal VR accessory for any Samsung Galaxy smartphone for accessing immersive content of any kind, anywhere. For content creators active in the production and post-production of films, videos, and TV episodes this means they can effectively stream VR content from their SCRATCH Web cloud-based website through a standard browser to a Samsung Galaxy smartphone with the GearVR headset for mobile review and approval. ...Read More »
A Look into "Peek-A-Boo": Blackmagic Design's Pocket Cinema Camera Captures the Dark Fairytale Not every game has a happy ending. In "Peek-A-Boo," a frazzled father finds out what happens when he refuses to play a game with his fun loving daughter who has her heart set on it. Mark Lawson of "One Life to Live" plays the father, an actor, who is managing the household while his wife is traveling while also juggling preparing for an upcoming audition. His daughter, Sally, is a handful and keeps begging him to play peek-a-boo with her. "You have to play the game!" she insists. Later that night, the father discovers his decision not to holds supernatural consequences. ...Read More »
Turning Orlando Into an 80s Arcade Game The American Advertising Association's Awards, formerly called the ADDYs, is one of the ad industry's highest honors. Taking place regionally, the award events are huge productions that bring together the best creatives in the US ad space. For this year's Orlando awards, Florida's Ad Club chose Levitation Creative Agency to come up with an intro video that would show off Orlando and why it is such an amazing place to live and create. And what better way than to fly through every part of Orlando and turn the city into an 80s arcade game? ...Read More »
Content Insider #449 - New Wave of Films By Miles Weston The Sundance Film Festival has grown and prospered over the years introducing some outstanding filmmakers to people who can give their video ideas a worldwide audience and yes a little financial return as well. This year everyone was there including networks, studios, distributors, synicators, YouTube, Netflix, Amazon, AOL and many more with checkbooks ready to find new, different titles and entertainment to fill their inventories. Hundreds of other indie film festivals around the globe will be held to give the driven independent filmmakers the opportunity to show their work and negotiate deals. Low cost 4K cameras, production solutions made it all possible. That and a lot of skill, determination and ... luck. ...Read More »
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