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Content Insider #534 - IBC M&E Showtime
Content Insider #534 - IBC M&E Showtime
People don't really need an excuse to go to Amsterdam but IBC gives everyone who is anyone a solid reason to be there in a few weeks. This time the show looks more exciting because there is so darn much going on in the industry. VR showing it's real. OTT showing the way for a new way to watch content anywhere, anytime. 4K/HDR and 8K getting real real. Service firms of every shape, size setting out to tell the world they are the way of tomorrow. Executives will be there to do deals and learn. Following close behind will be publicists hungry to grab anyone with a media badge and offer them up to the boss. No the pro PR people won't do that because well they know these folks. Unfortunately it's the same at every show! Read More
Business Issues:
Content Insider #533 - Streams of Streams
Content Insider #533 - Streams of Streams
The pipe guys thinks all the money is being raked in by the content folks. The distributors know the content folks are making the big bucks. The content people know they're being taken to the cleaners by the pipe guys and distributors It's big bundles, skinny bundles; huge bundles, diddly bundles and no bundles. It's all the content you can stream to constriction in the pipes. The consumer isn't too sure other than they're having a horrible time finding the content they want. It will work out given enough time but you may recall the "good ol days" where the cable guy sent you what they wanted, when they wanted. It wasn't that good but it will get better. Read More
Feature:
The Future of AR/VR in the Sports Industry
The Future of AR/VR in the Sports Industry
The gaming industry is usually the first industry that springs to mind when discussing augmented reality (AR) and virtual reality (VR). However, aside from interactive entertainment, both technologies also lend themselves particularly well to fields such as real estate and sports. Read More
Case Study:
Ads for Mobile
Ads for Mobile
Mobile content and streaming service providers have come up with the recommendation that less is more when it comes to ads that appear mysteriously on your device while agencies and more than a few marketers say shorter ads are ineffective. They feel their message is too important, too complex to be crunched down into a few seconds of screen time. Maybe they are that important, that good but it has also enabled more people - especially younger folks with shorter attention spans - to install ad blockers. One filmmaker in Chicago decided the mobile screen needed more than a scrunched TV ad and surprise...it works! Read More
Feature:
Secure Media Content Transport and Storage in Space
Secure Media Content Transport and Storage in Space
The media and entertainment industries are facing unprecedented cybersecurity challenges. One studio suffered the theft of an entire season of a popular show, and another had an unreleased film stolen. In both cases, the material was held for ransom by cybercriminals. This kind of threat poses potentially disastrous consequences for anyone creating or distributing content. Media and entertainment companies face threats from criminals running the gamut from profiteers to nation-states. Ransomware exploits, destruction of servers and the theft of terabytes of data are all part of the pandemic cybersecurity crisis that challenges any organization reliant upon terrestrial networks to store and transport data. Fortunately, that is about to change. Read More

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