Featured News:
Performance Arts and 3D&360VR Technology Join Forces to Give Viewers a Truly Immersive Experience in "The Cabiri Anubis" Film
Performance Arts and 3D&360VR Technology Join Forces to Give Viewers a Truly Immersive Experience in
Both Virtual Reality (VR) 360 and 3D have the power to engage audiences in the action and emotion of a film narrative or performance, but combine the two together and you can create a compelling and highly immersive experience that brings the audience directly into the "reality" of the scenes. This is exactly what film producers and directors Fred Beahm, www.fredbeahm.com, and Bogdan Darev, www.bogdandarev.com, have done in "The Cabiri: Anubis", a 3D/360VR film, now showing at the Seattle International Film Festival's (SIFF) VR Zone, www.siff.net, on May 18 through June 10. Read More

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Technology:
Content Insider #566 - Dollars Count
Content Insider #566 - Dollars Count
You've probably been too busy binging Netflix on all of your devices to notice but the entertainment business is becoming a real cluster! Everyone can smell money in the content and everyone wants to be the pipe/stream that delivers it to you. Some want to charge just a few bucks a month for their channel while others want to give it to you free - ok almost free. They're buying each other, jumping over each other, playing dirty tricks on each other and they all know they'll win. TV is exciting again...it's the wild, wild west. Read More
Technology:
Content Insider #563 - Behind the Content
Content Insider #563 - Behind the Content
It is so easy to get drawn into the director's intent when you watch a movie, TV show or streaming content that you overlook the work before the project and work begins. And it's going to get even better! Hammering out agreements on standards, technology makes it possible for you to watch the visual story on any screen and it will always look, feel and be the same. Events such as the recent HPA Tech Retreat and SMPTE Technical Conference this fall aren't like convention boondoggles. They're activities people attend to make the content people want more and more of on their screens. It'll be so great you'll have to wear shades. Sometimes technology really can be entertaining. Read More
Featured News:
Assimilate Extends Immersive-Product Leadership with New 3D180 Post Production Workflows in Scratch VR 9.0
Assimilate Extends Immersive-Product Leadership with New 3D180 Post Production Workflows in Scratch VR 9.0
At NAB 2018, Assimilate is showcasing several new Scratch VR 9.0 post-production workflows that are geared to enabling content creators with the highest quality and most efficient VR tools in simplified, one-stop-shopping, end-to-end 3D180 and VR360 production workflows. Read More
Featured News:
Assimilate Announces Scratch 9.0 - Major Update for Ultimate Performance and User-Friendly UI
Assimilate Announces Scratch 9.0 - Major Update for Ultimate Performance and User-Friendly UI
With version Scratch 9.0, Assimilate announces a major update to its entire Scratch product line at NAB 2018. As its most aggressive, highest-performing, and user-friendly product update to date, Assimilate's new Scratch 9.0 delivers a big boost in efficiency and performance, saving enormous amounts of time for DITs doing dailies and for all the creative functions throughout the post-production workflow. Read More
Business Issues:
Content Insider #562 - Taking Chances
Content Insider #562 - Taking Chances
I'm still trying to figure out fact from wishful thinking from the HPA Tech Retreat last week in Palm Desert, CA. It's not that easy. Why? We know a lot of EPs, DPs, DITs, editors, audio, creative people who work in the visual storytelling field. They all focus on delivering "the director's intent" to the content consumer even when that director is him or herself. They see things differently. They use the best, most advanced tools available to create something they can only see in their mind(s) and let the viewer interpret the message. Sometimes they bomb. Sometimes they hit the bullseye and people just get it. Most of the time the story works well enough to make them want to do it again. Are you willing to take those types of chances? Read More

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